Weekly brand scores, cultural analysis, and the case for why taste is the last competitive advantage. One email per week. No noise.
New brands scored every week across all five dimensions. See the scores before they hit the public index, with commentary on what the numbers mean.
Long-form analysis of trending brands, taste movements, and the cultural forces shaping brand perception. The context behind the numbers.
Early access to new Taste OS features, tools, and reports before they launch publicly. Subscribers get first look at premium reports and the comparison tool.
A preview of recent editions. Each issue takes about 5 minutes to read.
Uniqlo's Taste Score of 78 surprises people. A "basics" brand scoring Exceptional? The restraint dimension tells the story. Plus: three new brands scored this week.
IPO brands lose an average of 7 taste points within three years. We analysed every publicly-traded brand in the index. The pattern is clear — and avoidable.
We launched AI-powered brand scoring this week. Here's how it works, where it agrees with human scorers, and the three brands where the gap was largest.
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