12 fashion and style brands scored across five dimensions of taste. From canonical restraint to fast-fashion volume. The full spectrum of how fashion brands approach taste.
Amber bottles, literary references, architectural stores. Every touchpoint is a taste decision. The platonic ideal of branded restraint.
Purpose-driven to the core. "Don't Buy This Jacket" remains the most tasteful ad of the 21st century. Craft and timelessness ground the activism.
Invented modern scarcity marketing. The box logo is a cultural Rorschach test. Anti-luxury luxury at its most self-aware.